Brand Safety: How to Stop Your AI from Recommending Competitors

The Nightmare Scenario

Imagine this: A potential customer asks your support bot: "Is [Competitor Name] cheaper than you?"

And your bot, trained on the open internet, replies: "Yes, [Competitor Name] is generally cheaper and offers similar features."

You just paid OpenAI to lose a customer.

Why Prompts Are Not Enough

You can try adding "Do not mention competitors" to your System Prompt. But LLMs are probabilistic. They can be "jailbroken" or simply ignore instructions during long conversations.

System Prompts are soft suggestions. You need a hard firewall.

Implementing an Output Guard

The only way to be 100% sure is to scan the AI's response before it reaches the user.

SafePipe's Output Guard works like a strict censor:

1. 1 You define a Blacklist in your Dashboard (e.g., "Uber", "Lyft", "TaxiCorp").

1. 1 When the LLM generates a response, SafePipe scans it in milliseconds.

1. 1 If a keyword is found, we have two modes:

* Redact: Replace the word with [REDACTED].

* Block: Kill the request and return a generic error.

Toxicity Filtering

It's not just about competitors. AI can sometimes hallucinate offensive or inappropriate content. SafePipe includes a toxicity filter to catch profanity and hate speech, ensuring your brand reputation stays clean.

Don't trust the LLM. Trust the Firewall.

Configure Your Blacklist